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The 3 keys you NEED to Sell your Offer
Note: Our show name has changed to the Market Your Message Podcast. Please excuse us as we transition.
A lot of people are struggling with selling their offers either because they are not clear enough, credible enough, marketing correctly, or they're missing other things.
Tips: If you’re struggling here are three tips that’ll help you sell your offer.
1. You need a concise message and a clear transformation.
2. You need to instill confidence.
3. You need to make your clients feel like they’re missing out if they are not joining you in this offer.
1. You need a concise message and a clear transformation
It is important for you to be clear and concise because people buy the outcome.
People buy to obtain their desires in the end, so you need to make sure your message is specifically allowing them to see how they will transform after investing in you.
– You shouldn’t have to convince people to join your offer, so if that’s what’s happening it’s probably because the transformation is not clear enough, or you’re not articulating it where it can be clear enough.
It is important for you to be clear and concise because people buy the outcome.
Making your message and end results clear will make it easier to sell your offer because people buy to obtain their desires.
One of the mistakes that a lot of coaches make is focusing on the service instead of focusing on what I like to call, the big promise.
When you’re mapping out an offer, you should always have one big promise along with your supporting promises.
– For example, the big promise in this article is that once you read you’ll be walking away with the 3 keys to selling your offer. There are also supporting promises like you walking away knowing how to create a big promise.
So this just goes back to being clear and concise. When you’re trying to think of what that big promise is for your ideal clients, I want you to think of it in terms of what is that big desire that they want, and that they’ll get from this offer.
Once you can articulate this promise clearly, you’ll always sell.
2. You need to instill confidence.
People only buy when they are a hundred percent confident that you can provide the solution they’re looking for.
Instilling confidence can actually be broken down into three parts:
- Instilling Confidence In Your Clients
When marketing your offer you shouldn’t be saying everything you’re providing. The reason why is because if it’s too complicated you’re going to make people feel like they can’t implement what you’re about to teach them.
- Instilling Your Clients Confidence In You
If you instill confidence in your clients through your marketing you’ll also be making them confident in your offer and the solution you’re providing.
- Building Your Credibility
Everything goes from marketing to sales, so if your credibility is not in your marketing, then your clients are not going to be confident that you are the one who can teach them. Credibility is shown by how you show up and teach.
This confidence and credibility will come from the roadmap you’re telling your clients you will take your clients through.
It needs to show your client where they are and where they will be if they buy into your offer.
Credibility is shown by how you show up and teach.
3. You need to make your clients feel like they’re missing out if they are not joining you in this offer.
Note that there are only two reasons why people buy:
– Because they want something
– Because they want to be apart of a trend/crowd
When promoting your offer you need to remember these reasons so that you can instill the fear of missing out into your clients.
You can do that by adding limitations whether it’s by quantity or time. For example,
- Quantity
When promoting if you say, “We only have 10 spots for this offer.” That will make a person panic. They’ll be saying to themselves how they need to be one of those 10 and they’ll quickly join.
- Time
You can say something like, “The offer is only open for the next 10 days.” This will have a person thinking they need to join asap, and they will.
Reverting back to number one, when you have the clear message where you are clearly articulating the transformation that your offer provides and people know what they’re missing out on, it’s easier to add these limitations.
If you don’t have that clear transformation then even if you add the limits it’s not going to work, because people are not clear on what they’re missing out on.
These three keys go hand in hand and they’re all important, so try to implement all three when mapping out and selling your offer.
If you are a coach or service professional who wants to accelerate your results, you want to structure your business and you want to be able to create the things that you’ve read about today, that signature process, the stories, the things that you need to be able to consistently attract and sign high paying clients.
Then click the link below and book your appointment with me.
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