How to Grow Your Audience using Facebook Groups

Let’s say you’re a health coach and you decide to join groups that have a lot of women because you want to work with women. You’d think you’re doing great because surrounding yourself with other women means you’re around your target market. But guess what? That doesn’t mean that you are around your target market. It actually makes it harder for you to find your target market in these groups because they’re not looking for you.

There’s a big difference between an audience and a hungry audience.

While lurkers may come into the group and like/love things that may help with engagement, they’re not commenting, buying, showing up on the live streams and challenges, they’re simply not taking action.

That’s not what you want. You want actual members that engage in every post, show up for the events you have going on, buy the products you’re selling, etc. This is also vice versa. You, as a member, have to become what you want to attract. If you want to attract people who are going to come and engage in your group, you’re going to have to do that as well.

There is a big difference between showing up once a week to put your Facebook group in someone’s group, versus you becoming noticeable. You become noticeable by being a member who joins conversations and engaging in the group.

For example, if you are the person that’s coming into a group every day, leaving an empowering quote for the members of the group, you will start becoming noticeable. The people that see these quotes and are affected by them will want to know more about you.

If you position yourself where you can become noticeable, you’re going to see more traction than just showing up to post your link. This is really important because the owners of these groups can give you the opportunity to come and talk about your services and you may get more results that way. In order for that to happen, you have to become a valued member.

While there are groups that allow you to promote, groups that allow you to promote all the time aren’t always the most valuable because everybody is coming in there to promote their services. No one is coming in there to learn or shop. Now you have a group filled with people who just promo, promo, and then there’s not a community. It’s just a bunch of spam. Nobody wants to be in those types of groups, people want to become a part of communities.

That means that you, as a member of a community, need to help your host and your leader create that atmosphere. Doing that helps you become more noticeable to the host. And again being noticeable is important because the host is inclined to say yes to anything you ask for, rather than any other regular member.

Another tip when doing things like this is, leave it for the public eye to see. A lot of people use private messaging, and while that can gain you one client, what about the other members in the group? What about the people who need the same help you’re ready to provide but they just didn’t ask the question? They cannot be drawn to you if you leave everything in private messages, but they can be drawn to your public comments.