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How to turn your Content into Conversations that Convert
Note: Our show name has changed to the Market Your Message Podcast. Please excuse us as we transition.
So how do you turn your content into conversations that convert? Within a simple method that I call the Three C Trifecta. Three very important things.
Number one you really want to be focused on creating. Whether it’s creating content or creating offers. An important aspect is being able to tap into other people’s audiences. People call these collaborations, joint ventures. The way you get these types of opportunities is by creating profitable conversations when it comes to growing online. A lot of businesses are moving from offline to online right now because they have no choice. When it comes to growing online, it’s not about just about selling, and if you’ve been doing that and noticing that you’re not getting the results that you’re looking for, it’s because you should be focused on creating profitable conversation.
Whether it’s with your ideal clients, your peers, or companies you want to work with/ for creating practical conversations is very important. I believe that conversation equals coins. The more conversations that you get as a coach, aka consultations, the more money you make. That means that right now, more than ever, you need to focus on generating these conversations because they’re just not going to come out of thin air.
Number two is content. When you create offers, you also need to create content that supports those offers. Here’s what your content is supposed to do. Number one, your content is supposed to build brand awareness, so that those unaware of your brand as well as people who are unaware of the problems that they have, get attracted and captivated through the content that you put out. Something that you put out was able to speak to them in such a way that you have their full and undivided attention.
Secondly, your content should build rapport. Your content should build awareness and then it should build rapport. That means that people should be able to get to know you through your content. Then, your content should build a connection. As people get to know you, they connect with you, they start following you more, they start taking your advice, that’s when you start becoming an influencer. You’re influencing their decisions and what they do on an everyday basis. All of this starts with the content.
The next thing your content should build is credibility. And last but not least, your content should eliminate objections. So build awareness, build rapport, build connection, build credibility, and eliminate any objections.
I believe that conversation equals coins. The more conversations that you get as a coach, aka consultations, the more money you make. That means that right now, more than ever, you need to focus on generating these conversations because they're just not going to come out of thin air.
Number three, is, of course, conversations. You want to be able to get appointments consistently in your business. This is for coaches who are looking to grow their audience and community in this time. You just really have to focus on getting more conversations. So first you create the content. Through the content, you build the conversation.
First off, you need to be very clear on who your content is for. The truth is the more specific you get, the easier it is for you to generate profitable conversations. Secondly, you want to be able to distribute your content in many ways.
So when you are distributing content in different ways, everything starts with the first thing, which is what I call base content. And from your base content, what you want to be able to do is distribute your content in many different forms.
For example, my lives get turned into video snippets, transcriptions, and articles. All of this from my base content which is the live. This is what I mean. You want to focus on making sure that you are distributing content in different ways and it doesn’t mean that you have to add on more work. There is a way for you to do work once and distribute your content in many different ways.
You also want to make sure that your content speaks to your offer. Make sure that your content seamlessly leads to your offer.
Then number four, make sure that you always have a call to action. A call to action is just giving direction. A call to action could be as simple as inviting people to come to your Facebook group. A lot of people associate call to action with only selling, and that’s a misconception. A call to action is given direction. There are many different calls to actions that you can use that can lead to profitable conversation.
You gotta be very clear and you gotta be willing to focus on those three C’s.
I will be having a series called Sink or Swim.
In the sink or swim series. I will be talking about the different CTA’s (Calls to Actions). It will help you create the system you need to use, and give you the content to create the strategy that you need to be following. You’ll find that link above.
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